Author: Yellow Strawberry Admin

Yellow Strawberry Hair Salon in SRQ Magazine

  |   Business, Media, Meet The Team

Yellow Strawberry Owners

“Spectacular achievement is always preceded by spectacular preparation.”
—Richard Weintraub, Co-owner


Tribute to Business SRQ Magazine


WITH A PROVEN SYSTEM AND MANY STYLES, Yellow Strawberry is committed to exceeding your expectations. Since its 1994 Sarasota debut, Yellow Strawberry has set the standard for great customer service, earning many “Best Hair Salon” honors. Fueled by a passion for bringing the latest in hair and make-up styles, designs and care, Yellow Strawberry has continued to prosper over the years, including the 2005 opening of a second location in Lakewood Ranch and the newest location on Fruitville Road which has been open for over three years. Their philosophy is very clear: The greatest key to long-term business is quality service. Excellent is not good enough in today’s competitive environment, so all the staff at Yellow Strawberry strives to reach exceptional in all that they do— from individualized personal service to continuously polishing technical skills to the highest level. Those exceptional services are tailored to benefit each individual client’s own hair and make-up needs and desires. Your satisfaction is what makes everyone— salon and client alike—successful. Every company’s greatest asset is its internal and external clients. Yellow Strawberry expands by creating opportunities to the whole team. From its affiliation with international hair and fashion organizations to fundraising events for many charitable causes, and the Community Foundation of Sarasota’s Lisa Kreider Memorial Fund that provides scholarships to aspiring stylists, Yellow Strawberry is committed to giving back to the local community. That commitment carries over to its dedication to giving clients the best in service and haircare products to the latest styling techniques that they can apply and use for that salon-style look every day.


2345 BEE RIDGE ROAD, SARASOTA | 941-924-1311
5410 FRUITVILLE ROAD, SARASOTA | 941-377-6963
8215 NATURES WAY, #125, LAKEWOOD RANCH | 941-907-1130

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The Faces of Hair Design

  |   Business, Media

Yellow Strawberry Hair & Makeup Salon’s philosophy is clear: quality service that exceeds expectations.


Published by: Sarasota Magazine




Yellow Strawberry Hair & Makeup Salon’s philosophy is clear: quality service that exceeds expectations. Since its 1994 debut, the award-winning boutique salons with three locations have continually set the standard for innovation and creative haircuts, color and styling. Fueled by a passion for personalized customer care, the best hair care products and latest styling techniques, Yellow Strawberry’s superior services are tailored to benefit each client’s unique hair and make-up needs. The salon strives for perfection—from individualized services to technical skills at the highest level. With decades of experience, stylists constantly enhance their expertise with the highest standard of education—both nationally and internationally.


They listen. They advise. You choose!


2345 Bee Ridge Road (941) 924-1311

5410 Fruitville Road (941) 377-6963

8215 Nature’s Way #125, LWR (941) 907-1130

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Yellow Strawberry Mentioned in Your Observer

  |   Media

Yellow Strawberry was mentioned in Your Observer for having Two Yellow Strawberry stylists named as finalists for a national cut and color contest last week. Kelly Chiesa and Devon McLaughlin are top 10 finalists in the Intercoiffure America/Canada’s Nouveau Creative Cut, Color and Texture Contest for which final winners will be announced at the Spring Atelier from April 1 – 3 at the Boca Raton Resort and Club.


See the mention here.

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Hair Style

Two Yellow Strawberry Stylists Named Finalists for National Cut and Color Contest

  |   Design, Media

SARASOTA, Fla. – Kelly Chiesa and Devon Mclaughlin, stylists at Yellow Strawberry, a boutique salon with locations in Sarasota and Lakewood Ranch, were named among the top 10 finalists for the prestigious Intercoiffure America/Canada’s Nouveau Creative Cut, Color and Texture Contest.


Intercoiffure America/Canada is known as the most powerful and influential organization in the hairdressing industry. The duo put their skills to the test in the organization’s creative cutting and color contest to showcase their talent among other young stylists on a national and international level.


Hair cut and colorFor the photo shoot, Chiesa transitioned fair-skinned Halle Olsen’s hair color from blonde to a dramatic red using a balayage technique to create color variations of light and deep copper. Mclaughlin cut Olsen’s hair into a long bob with disconnected layers for texture, and for the style, she used a curling iron to create disheveled curls and arranged her hair into a very edgy, avant-garde updo inspired by Alice in Wonderland’s Queen of Hearts.


“This is really a testament to our young stylists,” said Caroline Behan, a co-owner of Yellow Strawberry. “Opportunities like these really allow them to grow as artists and enhance their creativity and imagination. The goal behind the photo shoot was to help train the eye to look behind the lens to really visualize how the look translates.”


Participation in the contest was limited to licensed cosmetologists who are employees of an “A” member and have been licensed five years or less or under the age of 27. The other top finalists hailed from Tennessee, Virginia and Indiana.


To enter, the stylists submitted the before-and-after hair photos following the photo shoot to illustrate the model’s transformation and finished look. Online voting was open to Intercoiffure’s A members to narrow the field to the top 10 finalists.


“Yellow’s Strawberry’s young stylists pride themselves on staying current with the latest and cutting-edge hairstyles and trends,” said Richard Weintraub, co-owner of Yellow Strawberry and a master stylist of over 40 years. “We highly encourage our stylists and associates to participate in photo shoots and contests to challenge and test their skills to create something unexpected and outside of the box.”


The first, second and third place winners will be determined at the Spring Atelier from April 1 – 3, 2017 at the Boca Raton Resort and Club. The second round will be judged by Van Council, the artistic director for Intercoiffure America/Canada, and magazine editors from Estetica USA, Modern Salon, American Salon, Launch Pad and Sophisticates.


Only the highest-prized and leading hair salons, which are about 200 salons in the U.S., hold membership into Intercoiffure America/Canada. The organization determines the standards of the industry and shares this responsibility with membership from over 50 other countries.


About Yellow Strawberry


Established in 1994, Richard Weintraub, a master stylist of over 40 years, and Desmond and Caroline Behan, who have been in the hair salon business for 30 years, own Yellow Strawberry. The salon has three locations, including two in Sarasota on Bee Ridge Road and Fruitville Road and one in Lakewood Ranch on Natures Way. Salon services include haircuts, color, styling, treatments and eyelash extension and makeup application. Fueled by their passion for hair, the salon sets the standard for innovative and creative haircuts, color and styling and provides exceptional customer service. Yellow Strawberry has earned multiple awards over the years and has been featured as “Best Hair Salon” in Sarasota. Visit or call 941-924-1311, 941-907-1130 or 941-377-6963 for more information.

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