We’ve all done it – you see your favorite celebrity showing off a new do on Instagram, save the photo to your phone and march on down to your hair stylist and say, “I want this.” This can be stressful for most hair stylists since celebrities clearly have access to the best of everything and usually sport very new and trend-setting styles.
“That is precisely why training and making sure our team is on top of the latest trends is so crucial for our brand,” said Yellow Strawberry co-owner Caroline Behan, who has been in the industry for 38 years.
A leader in the salon industry, Yellow Strawberry prides itself on exceeding its clients’ expectations. The salon’s team of 55 highly trained stylists possesses a passion for advancing their knowledge and experience to the benefit the boutique salon’s clients.
“Educating our team is a top priority,” says Richard Weintraub, Yellow Strawberry co-owner and master stylist of over 40 years. “They are continuously training for everything it takes to become an innovative, knowledgeable and creative stylist.
In addition to advanced training in our French hair cutting system, stylists also receive extensive color training from our skilled educators. This in-depth learning environment ensures that all of our guests receive the best possible experience.”
That was the theme at a color-training day at the Bee Ridge salon recently. If not in the industry, you may have had a difficult time understanding some of the conversations taking place as groups of stylists moved in packs from chair to chair carefully diagnosing client volunteers’ hair. “This one needs a base, a lace, and a double glaze,” said Weintraub as he carefully inspected a client’s hair.
The stylists, and even the salon owners, host and attend multiple trainings like this one every year. Yellow Strawberry also participates in many of the world’s leading styling conferences, including the prestigious Intercoiffure in New York City, an invite-only conference for the top 200 salons in the country.
Most recently, at this Wella color class, the new team got to play and try out the brand’s newest – Illumina and Innosense color and pastel color glazes. Illumina is designed for shine and depth and Innosense is specifically designed for sensitive, previously damaged hair. The formula seals the hair and closes the cuticle, providing more shine and creating less damage than other color treatments. The Illumina color collection includes 32 shades of cool tone colors – with no warm or brassy tones.
Pablo, a regional educator certified color expert with Wella, attended the in-house training and consulted with stylists on each client’s needs and desired outcomes. During the training, several clients volunteered as guinea pigs for consultation, coloring and pastel glazing.
This new color ID system used at Yellow Strawberry allows stylists to utilize a state-of-the-art computer program to formulate and calibrate hair color with precision, making each and every touch up exactly the same.
“Color is a very exact and creative science; you have to know when to use an acid base versus an alkaline base on the individual hair type,” says Richard. “Pastel shades are very in right now from pinks and blues to purples, and this line has those shades as well as several glazes that work well when we don’t want a pastel outcome but want to remove brassiness from the hair.”
Some glazes are less permanent and will wash out in 8 – 10 shampoos. Using a pastel glazing can also cancel out old, bad color.
Balayage, a French word meaning to sweep or to paint, is also a popular and artistic new trend in color that Yellow Strawberry stylists have mastered. The freehand technique requires highlights to be hand painted onto the hair because no foil or meche are used to create the highlights. The method allows for a sun-kissed natural looking hair color with softer, less noticeable regrowth lines.
“With color, we don’t want you to just look good when you walk out the door, we want you to look good in four or six weeks,” says Richard. “We customize our color. If you’re a four-week color client, we treat that differently than a six-week color client.”
Earlier this month, a group of 24 Yellow Strawberry stylists attended five days of Sassoon training classes in Miami on the French hair cutting system and precision cutting.
“Our stylists are learning to be more dynamic,” says Caroline. “We want them to know how to keep up with the trends to accommodate our clients and stay ahead of the game. You have to be really disciplined to create the beautiful shapes of today, and we help our stylists hone their skills and technique.”