Yellow Strawberry Newsletter – June 2018
“Spectacular achievement is always preceded by spectacular preparation.”
—Richard Weintraub, Co-owner
WITH A PROVEN SYSTEM AND MANY STYLES, Yellow Strawberry is committed to exceeding your expectations. Since its 1994 Sarasota debut, Yellow Strawberry has set the standard for great customer service, earning many “Best Hair Salon” honors. Fueled by a passion for bringing the latest in hair and make-up styles, designs and care, Yellow Strawberry has continued to prosper over the years, including the 2005 opening of a second location in Lakewood Ranch and the newest location on Fruitville Road which has been open for over three years. Their philosophy is very clear: The greatest key to long-term business is quality service. Excellent is not good enough in today’s competitive environment, so all the staff at Yellow Strawberry strives to reach exceptional in all that they do— from individualized personal service to continuously polishing technical skills to the highest level. Those exceptional services are tailored to benefit each individual client’s own hair and make-up needs and desires. Your satisfaction is what makes everyone— salon and client alike—successful. Every company’s greatest asset is its internal and external clients. Yellow Strawberry expands by creating opportunities to the whole team. From its affiliation with international hair and fashion organizations to fundraising events for many charitable causes, and the Community Foundation of Sarasota’s Lisa Kreider Memorial Fund that provides scholarships to aspiring stylists, Yellow Strawberry is committed to giving back to the local community. That commitment carries over to its dedication to giving clients the best in service and haircare products to the latest styling techniques that they can apply and use for that salon-style look every day.
YELLOW STRAWBERRY GLOBAL SALONS
2345 BEE RIDGE ROAD, SARASOTA | 941-924-1311
5410 FRUITVILLE ROAD, SARASOTA | 941-377-6963
8215 NATURES WAY, #125, LAKEWOOD RANCH | 941-907-1130
Yellow Strawberry Hair & Makeup Salon’s philosophy is clear: quality service that exceeds expectations.
Published by: Sarasota Magazine
Yellow Strawberry Hair & Makeup Salon’s philosophy is clear: quality service that exceeds expectations. Since its 1994 debut, the award-winning boutique salons with three locations have continually set the standard for innovation and creative haircuts, color and styling. Fueled by a passion for personalized customer care, the best hair care products and latest styling techniques, Yellow Strawberry’s superior services are tailored to benefit each client’s unique hair and make-up needs. The salon strives for perfection—from individualized services to technical skills at the highest level. With decades of experience, stylists constantly enhance their expertise with the highest standard of education—both nationally and internationally.
They listen. They advise. You choose!
2345 Bee Ridge Road (941) 924-1311
5410 Fruitville Road (941) 377-6963
8215 Nature’s Way #125, LWR (941) 907-1130
Yellow Strawberry was mentioned in Your Observer for having Two Yellow Strawberry stylists named as finalists for a national cut and color contest last week. Kelly Chiesa and Devon McLaughlin are top 10 finalists in the Intercoiffure America/Canada’s Nouveau Creative Cut, Color and Texture Contest for which final winners will be announced at the Spring Atelier from April 1 – 3 at the Boca Raton Resort and Club.
See the mention here.Read More
SARASOTA, Fla. – Kelly Chiesa and Devon Mclaughlin, stylists at Yellow Strawberry, a boutique salon with locations in Sarasota and Lakewood Ranch, were named among the top 10 finalists for the prestigious Intercoiffure America/Canada’s Nouveau Creative Cut, Color and Texture Contest.
Intercoiffure America/Canada is known as the most powerful and influential organization in the hairdressing industry. The duo put their skills to the test in the organization’s creative cutting and color contest to showcase their talent among other young stylists on a national and international level.
For the photo shoot, Chiesa transitioned fair-skinned Halle Olsen’s hair color from blonde to a dramatic red using a balayage technique to create color variations of light and deep copper. Mclaughlin cut Olsen’s hair into a long bob with disconnected layers for texture, and for the style, she used a curling iron to create disheveled curls and arranged her hair into a very edgy, avant-garde updo inspired by Alice in Wonderland’s Queen of Hearts.
“This is really a testament to our young stylists,” said Caroline Behan, a co-owner of Yellow Strawberry. “Opportunities like these really allow them to grow as artists and enhance their creativity and imagination. The goal behind the photo shoot was to help train the eye to look behind the lens to really visualize how the look translates.”
Participation in the contest was limited to licensed cosmetologists who are employees of an “A” member and have been licensed five years or less or under the age of 27. The other top finalists hailed from Tennessee, Virginia and Indiana.
To enter, the stylists submitted the before-and-after hair photos following the photo shoot to illustrate the model’s transformation and finished look. Online voting was open to Intercoiffure’s A members to narrow the field to the top 10 finalists.
“Yellow’s Strawberry’s young stylists pride themselves on staying current with the latest and cutting-edge hairstyles and trends,” said Richard Weintraub, co-owner of Yellow Strawberry and a master stylist of over 40 years. “We highly encourage our stylists and associates to participate in photo shoots and contests to challenge and test their skills to create something unexpected and outside of the box.”
The first, second and third place winners will be determined at the Spring Atelier from April 1 – 3, 2017 at the Boca Raton Resort and Club. The second round will be judged by Van Council, the artistic director for Intercoiffure America/Canada, and magazine editors from Estetica USA, Modern Salon, American Salon, Launch Pad and Sophisticates.
Only the highest-prized and leading hair salons, which are about 200 salons in the U.S., hold membership into Intercoiffure America/Canada. The organization determines the standards of the industry and shares this responsibility with membership from over 50 other countries.
About Yellow Strawberry
Established in 1994, Richard Weintraub, a master stylist of over 40 years, and Desmond and Caroline Behan, who have been in the hair salon business for 30 years, own Yellow Strawberry. The salon has three locations, including two in Sarasota on Bee Ridge Road and Fruitville Road and one in Lakewood Ranch on Natures Way. Salon services include haircuts, color, styling, treatments and eyelash extension and makeup application. Fueled by their passion for hair, the salon sets the standard for innovative and creative haircuts, color and styling and provides exceptional customer service. Yellow Strawberry has earned multiple awards over the years and has been featured as “Best Hair Salon” in Sarasota. Visit YellowStrawberryHair.com or call 941-924-1311, 941-907-1130 or 941-377-6963 for more information.Read More
Considering a change in the New Year? If you’re thinking about switching up your shade, you better read this first – especially if you’re thinking about going to the lighter side.
More and more people are transforming their tresses into a lighter tone. Perhaps it’s because blondes really do have more fun?!? Yellow Strawberry, a boutique salon with locations in Sarasota and Manatee Counties, outlines what you need to know before taking the plunge into the hair dying journey.Read More
What trends are in for 2017? Just ask the stylists at Yellow Strawberry’s boutique salons, who recently heard from top hairstylists from New York, Los Angeles and Europe at its annual company conference.
During the all-day Nov. 7 conference, more than 60 Yellow Strawberry stylists saw demonstrations and learned from some of the best in the hairstyling industry. The inspirational, live how-to visuals with hair models revealed the trends and looks that will appear on the 2017 runways. Eleven local hair models and four professional models were used throughout the day.
“The hairline follows the hemline,” said Richard Weintraub, a master stylist of over 40 years and Yellow Strawberry co-owner. “Inspiration from the 70s is back in full force. Right now, hair trends are leaning that way, too. The inspiration for the 2017 runway is movement with texture, rich colors and an androgynous look with undone done hair.”
Bumble & bumble educator and Los Angeles stylist Christiaan van Breman highlighted the 2017 runway styles while Kérastase stylists showcased beautiful styling that illustrated the freshest trends from around the world on four models. Award-winning Aleksandar Blagojevic from Wella discussed the company’s trend vision for spring/summer 2017 and illustrated the styles on three models.
A-list haircutter, David Kinigson took the floor and focused on the art of hair cutting in a completely different way with three dry cuts on three local hair models for the day, including Leisa Weintraub, the vice president of marketing and the creative director for Neal Communities. A successful salon owner, Kinigson is an international editorial and runway stylist, celebrity hairdresser and a true renaissance artist.
During the Yellow Strawberry’s awards ceremony, 17 stylists received awards for their dedication to the craft.Read More
For new mom, Britt, finding a shampoo and conditioner is pretty tough, especially
those that contain all-natural and gluten-free ingredients.
“I had pretty much given up on gluten-free, paraben-free, sulfate-free, bad stuff-
free products because they either stripped my hair of color, ruined my ends or
weighted it down with so much product that it felt heavy and was tough to style,”says Britt.
Thankfully, however, she’s found a new shampoo and conditioner from Yellow
Strawberry’s all-natural, chemical- and gluten-free hair care products – found
exclusively at the salons’ three locations in Sarasota and Manatee Counties.
“I do my best to avoid gluten because of an autoimmune challenge I have, but
who wants to give up great hair, too?” says Britt. “Thankfully, Yellow Strawberry’s
gluten-free shampoo and conditioner is different. It has made my hair feel clean,
a breeze to brush through and easy to style, all with increased confidence that
the product I’m putting on my head is safe.”
Yellow Strawberry is one of only 50 salons in the country to carry this formula,
which is also free of parabens, preservatives and salt and not tested on animals.
The private product line, which the salon has carried for eight years, has been
tested to substantially improve shine, humidity resistance, hold, moisture
retention for smoothness and manageability. These highly concentrated formulas
also put less strain on the environment due to its natural product base. Some are
even 100-percent vegan-based products.
“Yellow Strawberry’s product line is free of the harmful chemicals you’ll find in
most hair care products, including petrochemicals, sulfates, ether and acetone,”
says Richard Weintraub, co-owner and master stylist of over 35 years, who
helped develop the new formulas for the salon.
Not only do the formulas make your hair feel and look incredible, they also smell
“When I was washing my hair, my husband said, ‘Hmm that smells like
strawberries.’ I said – funny, it’s from a salon called Yellow Strawberry!” reveals
The boutique salon recently added a couple new additions to its full private-label
product lineup. Spurred by client interest and current trends, Yellow Strawberry
now sells Making Waves Beach Spray, Intense Anti-Frizz Conditioner and Co
Wash, a non-lathering crème cleanser. These three products, which join the
salon’s 29 other products in the line, retail for $18 each.
The salon’s most popular product is Elixir 11, an anti-aging healthy hair treatment
for $18. The mist is formulated to seal color, smooth frizz, repair damage,
moisturize dry hair, strengthen fragile hair, improve texture and manageability,
add shine, softness and silkiness and prevent split ends, flat iron, pool and sun
“Our products are formulated to penetrate the hair and tackle the concerns
associated with Florida’s environment, which has high humidity, tons of direct
sunshine and chlorinated water,” Richard says. “For example, when you cut
yourself, do you want to use Neosporin ® or a Band-Aid ® on your cut? Most people
put a Band-Aid on their hair that just sits there, not a product like Neosporin,
which actually penetrates.”
All finishing products also contain sunscreen to further minimize hair damage
from sun and heat. Yellow Strawberry offers a 15-day money back guarantee on
its products and services. For more information, call 941-924- 1311, 941-377-
6963 or 941-907- 1130 or visit YellowStrawberryHair.com.Read More
This month we will be bringing on a new Men’s Product Line to our salons. We are so excited to introduce more options for our male clients to chose from. The new line includes a Men’s Shampoo, Thickening Spray, Gel, Water Wax, Creme Clay and Forming Fiber. Check out more information on the products below! And don’t forget to ask your stylist about it on your next visit!
Men’s epidermal skin and scalp is thicker, (why men tend to wrinkle less) but oilier, and pores/follicles often become clogged with spent surface cells, perspiration and oily hormones. This clogging can result in hair loss. It is very important to remove the unwanted toxins and increase blood flow for healthy hair growth.
Scalp Stimulating Shampoo is formulated to purify the scalp with Salicylic Acid to cleanse the follicles and exfoliate spent cells and flaky skin. It also has Menthol to increase blood flow and oxygenation to the root. Witch Hazel adds extra astringency and anti-inflammatory cleansing.
To use, apply quarter size amount to scalp, work into a rich lather and allow the lather to remain 2-3 minutes. Rinse. Repeat if necessary. Use daily to exfoliate flaky scalp.
Why you will Love it: The tingling sensation as the shampoo is working, leaves one feeling invigorated as well as the scalp feeling refreshed and the hair feeling clean and fuller.
Thickening Spray is a body-boosting primer that is part leave-in conditioner and part styling agent. As men tend to not use conditioners, this 2-in-1 primer contains high performance conditioning agents designed to bodify hair while giving excellent wet comb ease and provide dry comb styling memory retention. This spray provides extra body or curl control before applying the finishing styling products. Men with fine hair can use this spray to blow dry volume and extra fullness into the hair. Today’s modern POMP styles have a great deal of lift in the front and crown. Also, men with longer, curlier textures can use this primer to control their frizz/curls.
To use, spray LIBERALLY on damp hair and comb through.
Why you will Love it: Men with simple styling routines or shorter hair can use this conditioning, styling spray as their only fixative. Trendy men with sophisticated styles will love the extra volume, fullness and control this modern primer gives.
Swell Gel is a non-sticky, modern, multi-benefit gel. This gel provides body, hold and control without hardness or crispiness. Sea Kelp, called Bladderwrack, gives the unique lubricious feel to the formula and prevents the hair from sticking to the hands during application. This natural algae also gives cuticle-smoothing benefits to prevent frizz. Swell gel is great for men who are growing their hair longer. With longer hair, especially wavy/curly textures, the modern styles are not rock hard, but pliable with some controlled movement.
To use, apply 1-2 pumps to damp hair and allow to dry, or blow dry for volume.
Why you will Love it: It offers excellent humidity resistant control that looks and feels natural to the touch. Also, hands aren’t sticky upon application. For greying clients, this gel won’t turn the hair yellow.
Water Wax is a fabulous water based finishing wax without “the wax”. This moldable, moderate holding pomade gives high sheen. This formula is completely re-workable and rinses perfectly clean from the hair—no build up. It is perfect to create the very popular, shiny-combed back or to the side, Elvis-like looks.
To use, for the POMP style, prime the hair with Thickening Spray to get lift at the scalp and blow dry in volume and fullness on finer textures. Then, rub a dime size or more of Water Wax into your hands and finger style through the hair. Comb for perfection or leave slightly separated. For the wet looking SLICK style with less volume, still spray the hair liberally with Thickening Spray, but comb hair into place, apply Water Wax and re-comb.
Why you will Love it: Gels and typical wax based pomades just can’t create that High Sheen, super fashion forward look. A must-have puck in any hipster’s hair care cache!
Crème Clay is a medium-to-high hold, matte finish, styling crème. This formula gives a pliable hold that works great for medium to thick textures. It’s a great, easy to use, starter puck for men who don’t style with pucks. Eases your gel-using guys into more defined, fashionable, finishing products.
To use, apply to damp hair, or even hair blown dry with Swell Gel. Apply a pea size amount and start building and defining the style. To achieve more control, just add more Crème Clay.
Why you will Love it: Crème Clay is layerable and easy to use. It can be cocktailed with Water Wax to create more sheen or with Forming Fiber to create more separation and definition. Again, another must-have puck for matte finish days.
Forming Fiber is a high hold, semi-matte styling and finishing wax. It is best used on short hair (1-3 inches) due to the resinous nature of the product. You can see and feel it by pinching your fingers together repeatedly and see the resin form a fibrous network of hold as it dries. Forming Fiber is great for styles that need maximum control, just a dab can create maximum separation and definition. Great for finer textures that need more support and hold.
To use, apply to either damp hair or wet hair, start with a pea size amount and thoroughly heat it by rubbing into palms. Work into the hair to give desired direction, definition, lift and separation.
Why you will Love it: It can tame the most difficult textures into many fashionable styles.
“You’ve got to inspire your clients,” said Erin Armstrong, director of education and Bumble.Live educator for Be.Creative House with Bumble and bumble. “I want to show you hair in a new way or remind you of a way you may have forgotten. My goal is to make you feel inspired, ” she said to a room full of 25 Yellow Strawberry stylists.
Erin has worked with Bumble and bumble for over 10 years and also works at her salon – Topaz – in Austin, Texas. She’s a huge part of their fashion week team and works on shows like Thom Brown and Tanya Taylor.
She recently taught the daylong class at one of the Yellow Strawberry salons. The session focused on men’s precision haircutting and a women’s razor cut.
“We are helpful people,” said Erin. “We aim to please as hair stylists.”
The day began with a video about Bumble and bumble and a discussion on several before-and-after photos. Erin and the stylists discussed the potential products used and the styling techniques behind each and how it affected the client’s face. Whether it was a change in length, texture or density, the goal was to make a transformation for the client.
“A transformation can also be helping a client to style their hair in a different way,” said Erin, which is what she helped do with hair model Juliana – who hadn’t had her hair cut in two years. She wanted a new style with side bangs and a cut.
Erin and the Yellow Strawberry stylists talked about where to best part her hair and worked with her natural part. The consensus was to give her something a bit more rock and roll with structure and strength, bringing her length up about four to five inches.
Erin and the stylists also talked about each product in the Bumble line, which are available in the Yellow Strawberry salons. The brand’s prepping tonic is used on colored hair that needs a little more moisture and softening.
The Thickening Hair Spray can be used to add hold, memory and control for anyone who wants a heat-styled strong look with structure. Right after a blow dry, The Thickening Creme Contour is great for styles that don’t want to look perfect for a more piecey look.
The stylists watched as Erin went to work on Juliana’s hair. The result was a beautifully layered cut with side-swept bangs. Next up – the stylists saw and heard about men’s precision cutting and various techniques to refine their skills.
“This is another great example of the cutting-edge training we provide our stylists,” said Richard Weintraub, co-owner of Yellow Strawberry. “Trends fluctuate, but these precision-cutting techniques will remain relevant and timeless. These methods help our stylists develop the eye they need for flawless shapes and cuts.”Read More