Put to the test: Yellow Strawberry’s all-natural hair care line

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For new mom, Britt, finding a shampoo and conditioner is pretty tough, especially

those that contain all-natural and gluten-free ingredients.

“I had pretty much given up on gluten-free, paraben-free, sulfate-free, bad stuff-

free products because they either stripped my hair of color, ruined my ends or

weighted it down with so much product that it felt heavy and was tough to style,”says Britt.


Photo credit: Lauren Craddock Photography

Thankfully, however, she’s found a new shampoo and conditioner from Yellow

Strawberry’s all-natural, chemical- and gluten-free hair care products – found

exclusively at the salons’ three locations in Sarasota and Manatee Counties.

“I do my best to avoid gluten because of an autoimmune challenge I have, but

who wants to give up great hair, too?” says Britt. “Thankfully, Yellow Strawberry’s

gluten-free shampoo and conditioner is different. It has made my hair feel clean,

a breeze to brush through and easy to style, all with increased confidence that

the product I’m putting on my head is safe.”

Yellow Strawberry is one of only 50 salons in the country to carry this formula,

which is also free of parabens, preservatives and salt and not tested on animals.

The private product line, which the salon has carried for eight years, has been

tested to substantially improve shine, humidity resistance, hold, moisture

retention for smoothness and manageability. These highly concentrated formulas

also put less strain on the environment due to its natural product base. Some are

even 100-percent vegan-based products.

“Yellow Strawberry’s product line is free of the harmful chemicals you’ll find in

most hair care products, including petrochemicals, sulfates, ether and acetone,”

says Richard Weintraub, co-owner and master stylist of over 35 years, who

helped develop the new formulas for the salon.

Not only do the formulas make your hair feel and look incredible, they also smell


“When I was washing my hair, my husband said, ‘Hmm that smells like

strawberries.’ I said – funny, it’s from a salon called Yellow Strawberry!” reveals


The boutique salon recently added a couple new additions to its full private-label

product lineup. Spurred by client interest and current trends, Yellow Strawberry

now sells Making Waves Beach Spray, Intense Anti-Frizz Conditioner and Co

Wash, a non-lathering crème cleanser. These three products, which join the

salon’s 29 other products in the line, retail for $18 each.

The salon’s most popular product is Elixir 11, an anti-aging healthy hair treatment

for $18. The mist is formulated to seal color, smooth frizz, repair damage,

moisturize dry hair, strengthen fragile hair, improve texture and manageability,

add shine, softness and silkiness and prevent split ends, flat iron, pool and sun


“Our products are formulated to penetrate the hair and tackle the concerns

associated with Florida’s environment, which has high humidity, tons of direct

sunshine and chlorinated water,” Richard says. “For example, when you cut

yourself, do you want to use Neosporin ® or a Band-Aid ® on your cut? Most people

put a Band-Aid on their hair that just sits there, not a product like Neosporin,

which actually penetrates.”

All finishing products also contain sunscreen to further minimize hair damage

from sun and heat. Yellow Strawberry offers a 15-day money back guarantee on

its products and services. For more information, call 941-924- 1311, 941-377-

6963 or 941-907- 1130 or visit

AUTHOR - Juliana

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