About Us

About Yellow Strawberry

Our Commitment to Excellence

Since Yellow Strawberry’s debut in 1994, we pride ourselves in continually setting the standard for innovative and creative hair cuts, color and styling. Fueled by our passion for hair, we continue to bring in the latest hairstyles and designs to our clients, while providing exceptional customer service. Yellow Strawberry has earned multiple awards over the years, and has been featured as “Best Hair Salon” in Sarasota. With the growing support from our amazing clients, we are pleased to announce the opening of our third location in Sarasota, located on Fruitville Road.

The Latest in Hair Styling Techniques

We pride ourselves in remaining actively involved and participating in many of the world’s leading styling conferences, including the prestigious Intercoiffure in New York City, with only the top 200 salons in the country being invited. We are joined by many of our other leading Yellow Strawberry stylists, all of whom match our passion and professional integrity for advancing our knowledge and experience to the benefit of our clients.

Yellow Strawberry Owners

Community Outreach

From our affiliation with Sarasota’s Fashion Focus Academy to fundraising events for hurricane and natural disaster relief, and the Community Foundation of Sarasota’s Lisa Kreider Memorial Fund that provides scholarships to aspiring stylists, we stand committed to giving back to the local community as well as ensuring our clients get the best in service, care and styling techniques that they can apply and use for that salon-style look everyday.

Enviornmental Responsibility

We truly believe that our greatest service lies in helping our clients achieve the look and ease-of-care in as an environmentally responsible way as possible. From our own customized, all-natural, gluten and chemical free Yellow Strawberry hair care product line to the Jane Iredale makeup line, caring for your hair and face in the most responsible manner helps us achieve these goals.

We appreciate the confidence local residents and visitors have bestowed upon us over the years and look forward to the opportunity to serving you.

Yellow Strawberry Owners


Founder, Richard Weintraub

RICHARD WEINTRAUB is a master stylist who has 35 years of experience in the industry and has been a member of “Intercoiffure Mondial” since 1979. Richard has worked as a platform artist in the U.S., Germany. Italy, France, Brazil and Japan. His photo work has been published in various magazines including Glamour, Self and Vogue. In 2006 Richard was honored with the “Ordre De La Chevvalerie” which is one of the highest honors given for outstanding contribution to the beauty industry.

Owner, Christina Loss

CHRISTINA LOSS is a master stylist with technical skills in advanced cutting, including razor cutting. With 16 years of experience, 10 of which also included educating the minds of young aspiring stylists. Christina began her career at Beauty Bar Salon and Spa in Toledo, Ohio during early 2006. Gaining knowledge and education at The Redken Exchange in New York City she gained the title of Redken specialist. Along with her education and experience, Christina is passionate about her work in devoted areas of bridal hair and balayage color.

2019 Best of SRQ localSarasota Magazine Best of 2019Herald-Tribune 2021 Sarasota Readers Choice First PlaceHerald-Tribune 2021 Manatee Readers Choice Runner Up